Articles/VERSA appoints industry leader Michael Di Natale as Managing Director

VERSA appoints industry leader Michael Di Natale as Managing Director

World-leading conversational agency VERSA has announced the appointment of strategic and transformation leader, Michael Di Natale as Managing Director. He’s on board to drive the agency’s ambitious growth plan to digitally transform organisations through the power of conversational AI across headquarters in Australia, alongside more recent operations setup in the USA and India.

Di Natale, or ‘DiNa’ as he’s widely known, has spent more than 15 years working in the digital and consulting space. His passion for product development, transformation and innovation has seen him work with some of the world’s biggest brands to create market leading, data driven, human centred experiences.

He joins VERSA after a decade within the Dentsu Aegis Network, most recently as Executive Director of Experience Strategy & Consulting (Dentsu Solutions). Prior to this, DiNa spent more than eight years with Isobar Australia, where as Director of Business Development he oversaw business development across the agency nationally, on the back of leadership roles across delivery.

During his consulting years with Accenture, DiNa ignited a passion for growth and has been an active supporter and advisor to several startups - recent success stories include Plunge mobile app, Active Work Balance and myBrainCo.

VERSA CEO Kath Blackham said DiNa’s expertise was an ideal fit for the agency: 

"We couldn’t be happier to have DiNa join our VERSA tribe as we embark on our ambitious plan to create a more accessible digital future for consumers, businesses, and brands globally. His experience, smarts and passion for what we do and what we want to achieve are perfectly matched to best support and guide us through our next phase of growth.” 

DiNa said “Anyone who I've worked with knows how important people, culture, health and wellbeing are to me, so I couldn't be happier joining an organisation that has led the charge in these areas in recent years. I am very excited by the challenge to keep raising the bar in this space, especially on the back of the difficulties we all experienced in 2020.”

“I’m absolutely thrilled to be joining what I know is a very passionate, dedicated and dynamic team. VERSA continues to be the most progressive and transformative conversational AI agency and I’m excited by the opportunity to be part of its incredible journey in 2021 and well beyond,” DiNa added.