...Australian Red Cross...
Australian Red Cross

Australian Red Cross

Strategy, Innovation, Technology

As technology develops, there are always new and exciting ways to solve our biggest problems. The Australian Red Cross worked with VERSA on a hack day to try and help all Australian’s prepare for an emergency.

  • RoleStrategy, Innovation, Technology
  • ChallengeCan we prepare all Australian’s for an emergency during a hack day?
  • SolutionA series of prototypes made in a day, which help solve a problem

Strategy & Creative

We split off into teams to focus on different emerging technologies.

We focussed on IoT, Voice, Chat Bots, VR/AR, and applications. Seeing how each new piece of tech could solve key problems for a different audience segment. With an overall goal to prepare all Australian’s for an emergency.

Strategic insights, the next step was creative ideation.

Design & Innovation

During ideation, our goal is to develop and capture everyone’s ideas. We do this by writing, explaining or drawing our ideas on a wall and sharing them with a wider team.

We test and validate each idea and arrive at a key focus for the group. Testing and validation are based on checking whether the idea would work for the audience.

It’s a challenge to bring 50 great ideas into one solution, but through collaboration, discussion and creative direction we can begin to make these ideas into a reality.

Technology & Development

After ideation and validation, we begin prototyping and testing our ideas.

With new and emerging technology our teams were pushing what was possible in a day.

We designed and built a functioning chatbot, we created a voice prototype, we even made a heat responsive lighting system.

Turning a concept into a functioning prototype in a day is a challenge for any team. We then present ideas for assessment. Judges look at desirability, feasibility, scalability and the innovation of the solution.


  • 5Prototypes

    Designed, and built in a day

  • 7.5Hrs

    Used in the most efficient way, to solve real problems

  • 24.6Million

    Potential lives saved