Village Cinemas VoiceData, Design, Technology
From romantic date nights to mind-blowing blockbuster experiences, Village Cinemas offer it all. But finding the perfect movie to suit the mood can be a tricky one. Partnering with VERSA, Village Cinemas created a branded Alexa skill which finds personalised movie recommendations and sessions times.
- RoleData, Design, Technology
- ChallengeMake choosing a movie accessible for everyone, anywhere
- SolutionInstant movie recommendations personalised to you
Data & Insights
Behind the curtain, Village Cinemas know that the customers’ pre-visit experience, can sometimes be the trickiest: “What’s on today at Southland?”, “What romantic movies are showing?”, “When is Avengers showing on Saturday?”.
Outside of going online to find the answers, there are no other ways for customers to get instant answers. We found this insight through the Customer Service team, they respond to hundreds of similar queries every day.
If voice could answer these questions, Village were interested.
Design & Innovation
One of our first conversational design pieces, the Village Alexa Skill was test of our skill. The end result is a rich library of ever-changing movie and session content. With many moving parts, it allows users to get the latest information with ease.
The skill allows users to discover movies, set their preferred cinema, and hear the latest session times for their favourite films.
Technology & Development
We gave customers flexibility through our build.
People can also ask Alexa for movies showing at different concept cinemas like Gold Class, VPremium or kid specific cinemas.
Different to the website, the skill can give users recommendations on top-selling movies. Users can also opt to receive a text message with a link to secure their seats and tickets online.
Village Cinemas is amongst the first Australian skills available in the Amazon Alexa stores.
Alexa helps me choose the movie my girlfriend won’t