Melbourne city council launches Australia’s first voice skill on Alexa

What’s on Alexa?

The City of Melbourne has launched Australia’s first voice skill on the Alexa platform for tourists and residents to explore the city.

The City of Melbourne has partnered with voice agency Versa to migrate it’s What’s On’ platform into a voice offering. The skill, offered on the Amazon Echo voice ecosystem, is designed to help tourists and residents of Melbourne navigate and discover the city’s featured and free events.

“Being the first council within Australia to launch an Alexa Skill, shows just how the City of Melbourne pushes for innovation,” says Guy Munro, director of business at Versa.

“We’re excited to see how this skill transforms over time as new features and updates are released.”

Versa says the skill was developed with simplicity in mind, focusing on featured and free events throughout the city. Additionally, the skill has been optimised for the Echo Spot – Amazon’s smart speaker equipped with a screen – displaying a photo and other crucial information such as the date, time and location of an event.

According to The City of Melbourne, Versa designed the skill to run as a ‘lean’ pilot program, enabling the What’s On team to understand the adoption of voice with its intended audience. Versa teased that skill is expected to expand to include more content in the future.

If you’re looking add Voice to your marketing mix, get in touch with our team.


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