Continuous Improvement Strategy & Optimisation
We undertake rigorous reviews of data collection and storage to ensure that all practices are Personally Identifiable Information (PII) compliant, ensuring personal data is being used ethically.
We collate, organise and identify your data’s value and validity. Our team pinpoints what data you have, whether or not it’s valuable and how it can be translated into unique insights.
Data roadmaps & strategy
We help translate your data into insights and recommendations to develop detailed roadmaps and strategies, helping you future proof your digital transformation projects.
Measures of success
Our team can assess your digital maturity, providing tailored goals, KPIs and measures of success. Using our industry experts, we assist clients in establishing realistic and appropriate targets and outcomes.
Customer and UX analytics
We help organisations translate data into detailed insights and patterns that guide future CX and UX strategy. We see the information behind data, helping support user experience decisions.
A/B and multivariate testing
Our team conducts A/B and multivariate testing by segmenting online traffic to gauge the impact of different campaigns and activities gaining insights into user preferences and digital experience.
CSAT and qualitative research
CX research includes measuring your customer’s satisfaction levels. The data will help you determine how your business is performing in the eyes of your customers and will help improve your service or product offering.
What are the outcomes of this service?
- Identifying barriers to customer conversion
- Data-informed optimisation roadmaps
- Prioritisation of key business activities
- Improved customer satisfaction
- Improved conversion rate
- Drives a cultural shift that embraces the use of data and testing
Continuous improvement underpins the most successful ongoing relationships we have with our clients.
What in-house expertise do we offer for this service?
- Business Analysis
- Solution Architecture
- Data & Insights
- User Experience Design & Research
- Tag Manager / JS developer
- Account Management