...Beyond Blue...
Beyond Blue

Beyond Blue

Insights, Creative, Technology

BeYou is Beyond Blue’s latest youth-focused initiative, it unifies five different sites. This single, integrated resource covers a child’s entire education. BeYou enables teachers to connect with students around mental health.

  • RoleInsights, Creative, Technology
  • ChallengeSimplify and collate five websites into one website
  • SolutionBeYou is a teacher's connection to all resources they need

Data & Insights

By doing user research with teachers and students, we saw how varied everyone’s needs were for the website.

Teachers had busy schedules so our user experience was built around non-linear and flexible user journeys.

Giving the user the power to personalise their journey through the website.

Strategy & Creative

BeYou has a non-linear content design. It connects time-poor teachers to research-based information.

It helps users recognise and respond to mental health issues in their students and peers.

Information is in bite-sized conversational modules. Allowing educators to guide their own progress. Learning at a pace that best suits their busy schedules.

This was done using conversational and UX design.

Technology & Development

By building with Sitecore VERSA was personalised the experience for each user and gave Beyond Blue control to update content through a robust CMS.

The next step was integrating Salesforce CRM and Marketing Cloud. By doing this data flows into a centralised user database.

Now user progress can be fed into the greater Beyond Blue platform of mental wellbeing. Meaning Beyond Blue can see a user’s complete journey through BeYou, as opposed to session specific data.

Results

  • 39,880User visits

    After only a year

  • 4,995User registrations

    From the teaching community

  • 40%of parents found a

    child’s mental health condition is noticed at school