BIG4 Holiday Parks

VERSA partnered with BIG4 Holiday Parks to execute a bold new vision, grounded in insights from both B2B and B2C customers.

By overhauling the core platform and building a custom portal for B2B users, we accelerated BIG4 Holiday Park's path to becoming a leading online aggregator.

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Experience Strategy

Innovation Sprints

Experience Design

Scalable Technology

Aching to accelerating.

BIG4 Holiday Parks came to us with a challenge: a slow, outdated platform struggling to keep pace with surging online demand.

Holidaymakers were frustrated by clunky booking systems, while park operators faced difficulties managing their content directly into the CMS.

How might we turn a booking platform into a growth engine by aligning the needs of holidaymakers and holiday parks?

Experience Strategy

Turning data into direction.

Through a full ecosystem review, needs analysis, and target research, we mapped the biggest barriers to growth for BIG4’s B2B and B2C audiences.

The outcome was a bold new product vision that aligned the needs of holidaymakers and operators, laying a roadmap for meaningful digital acceleration.

Innovation Sprints

Co-designing the future state.

We drew on quantitative evidence from BIG4’s B2B audience to co-design new experiences that simplified and rewarded content management.

The outcome was Basecamp—a custom tool with in-line editing, AI content creation, and guided recommendations, turning parks into content champions.

Experience Design

From friction to flow.

We redesigned BIG4.com.au with a new search and booking flow that cut minutes off the booking process, using intuitive UX as a mechanism to drive conversion.

At the same time, we designed Basecamp, a custom B2B portal giving park operators intuitive tools and AI-powered support to update content daily.

Scalable Technology

Built for big ambitions.

We rebuilt the platform with a modern headless architecture, powered by React and Next.js, and deployed on a containerised AWS environment.

The result was

From poor load speeds to instant page rendering.

An infrastructure designed to scale as BIG4 grows.

Tenfold improvement in mobile Core Web Vitals.

A future-ready digital ecosystem.

Our work delivered a future-ready, user-focused digital ecosystem, driving BIG4’s digital acceleration with a full CMS overhaul and a bespoke B2B portal.

Key outcomes

$9M in bookings in the first month (+16% YoY)

Inbound support calls reduced by 50%

70 content updates submitted daily by parks

Core Web Vitals on mobile improved 10x

Average booking time reduced by 7 minutes

This project demonstrated how research-driven enhancements can accelerate capabilities, improve experiences, and unlock new opportunities for innovation.