Netflix

VERSA partnered with The Electric Factory to deliver an immersive voice experience for Netflix, launching the screen adaptation of The Sandman series.

We were tasked with designing a remarkable experience that explored Morpheus’s first encounter with a being he’d never met before, Artificial Intelligence.

View results

See it in action

Experience Strategy

Experience Design

Scalable Technology

Morpheus, the king of dreams.

After a century of imprisonment, Morpheus had escaped and was unleashing dreams back into the world. It was this outpouring of potential that Netflix wanted to replicate for the launch of their adaptation.

Our job was to explore, design, and launch a truly memorable experience that explored Morpheus’s first encounter with artificial intelligence.

How might we design a voice-led experience that immerses fans in dream worlds generated by The Sandman?

Experience Strategy

Exploring artificial sentience.

Designed in Spanish for a launch across Latin America, we needed to translate more than just language. We needed to make complex ideas accessible while staying true to the themes of the show.

Through creative experimentation, we determined that AI could simulate a dreamlike state by blending data, context, and user data—such as mood and sentiment.

Experience Design

Voice, sight, and sound.

We fed real scripts, imagery, and user sentiment into an AI-driven process to create dreamlike outputs that felt authentic to the Sandman universe.

1. Sleep of the Just

2. Imperfect Hosts

3. Dream a Little Dream of Me

4. A Hope in Hell

5. 24-7

6. The Sound of Her Wings

7. The House of Dolls

8. Playing House

9 + 10. Collectors - Lost Hearts

11. Dream of a Thousand Cats

Scripts generated lullabies, imagery became surreal visuals, and carefully designed conversational pathways led to personalised dreams from the Sandman himself.

Scalable Technology

Data in, dreams out.

The experience was built as a custom Amazon Alexa Skill using Alexa’s NLP engine, with conversation flows supported by serverless AWS services.

Content and sentiment data were processed through Lambda, DynamoDB, and AWS Comprehend, with audio and visuals served via S3 and CloudFront to create personalised, dreamlike outputs.

A dream result for a voice campaign.

The skill was launched to coincide with the release of the Sandman series and was part of a month-long campaign to promote the show's themes.

Key outcomes

20,000+ unique users over the campaign

6,000 unique invocations each week

Top 20 skills across Latin America

Fans activated the skill more than twice

The final experience, voiced by the show’s lead, connected each user with a personalised dream that looked, sounded, and felt like an extension of the show.