Carpet Court

VERSA partnered with Carpet Court to renovate their online store, delivering a new strategy, an AI visualiser, and a dev-ready design system.

Together, we designed an elevated showroom experience that inspires customers, strengthens the brand, and empowers franchisees to deliver personalised in-store service.

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Experience Strategy

Innovation Sprints

Experience Design

An e-commerce renovation.

Driven by a new organisational strategy and a competitive local market, Carpet Court was on a mission to reimagine its online experience.

Their goal was to help their customer make more inspired product choices online, improving the quality of in-store interactions for franchisees.

How might we design an elevated experience that delivers value for the brand, customers, and franchisees?

Experience Strategy

A showroom-like experience.

Informed by customer preferences and Carpet Court’s unique business model, our strategy sought to address the role, constraints, and potential of the online store.

It defined a plan for a modern, showroom-like retail experience that could inspire customers, strengthen the brand, and improve in-store interactions.

Innovation Sprints

Visualisation that inspires.

As an extension of our strategy, we explored the feasibility of delivering a market-leading product visualiser as the centrepiece of Carpet Court’s e-commerce transformation.

Through rapid research, prototyping, and testing, we secured a leading SaaS provider and delivered an interactive design blueprint that brought an intuitive, AI-driven visualiser to life.

Experience Design

Elevated and connected.

We set out to create an elevated digital experience that positioned Carpet Court as a leading lifestyle brand while staying true to the familiar feel of its stores.

The final design language balanced contemporary UI polish with subtle cues that connect seamlessly to the brick-and-mortar purchasing experience.

A blueprint for e-commerce acceleration.

Handing over to Carpet Court’s Adobe partner, we designed, tested, and refined a strategic vision that delivers value for the brand, customer, and members.

Key outcomes

94% of target customers likely to use the room visualiser

Delivered a custom, developer-ready visualiser blueprint

90% 5-star ratings for mobile and desktop designs

High-fidelity UI designs and extensive component library

Engaged a best-in-class
visualiser SaaS provider

Our strategy, innovation, and design expertise accelerated Carpet Court’s journey to launch an elevated e-commerce site and market-leading visualiser.