Village CinemasData, Technology, Innovation
Village Cinemas is one of Australia’s favourite film brands. Village Cinemas’ websites receive a combined 1.2 million visitors per month and over 60,000 transactions. In working iteratively with VERSA there has never been a margin for error. Over three years VERSA has helped to optimise the Village Cinemas digital experience.
- RoleData, Technology, Innovation
- ChallengeImprove the Village Cinema experience for 1.2 million monthly visitors
- SolutionUse a data centred approach to continuously improve parts of the experience
Data & Insights
If the update demonstrates a marked improvement in website conversions, it is committed. This approach ensures that the risk is minimised and only validated updates are implemented.
Technology & Development
Optimised checkout flow of the website, with A/B testing on key pages to increase conversion.
Building on top of complex third-party systems which underpin web applications. Ranging from ticket and session management, to security, membership and payment handling.
Producing hosting and solution designs for AWS infrastructure and other connecting systems.
Design & Innovation
Based on live customer feedback and insights, we developed a working prototype. It allows people to pre-order food and beverages and collect purchases without queueing. Through rapid testing & development, we created a robust digital product in 3 days.