ACMI is Australia's national museum of screen culture. VERSA was asked to deliver a technically sophisticated web platform that would encompass the essence of the ACMI site in Federation Square.

Research & Strategy

Improving the Customer Journey

To help improve the website experinces for vistors, VERSA delved into the user’s journey and uncovered how it could offers users a wealth of information in an easily digestible design.

The discovery process formulated the need to to make the site an integral part of the ACMI consumer journey through providing addtional vaule. 

UX & IA Desgin

Implementing a fresh new design

As part of the UX process, our designers create an information architecture to establish the build of  product development cycle.

Leading the team to develop a website that was beautiful in form and function. The highly interactive event calendar forms the centrepiece of the site, serving key dates and seamless transition to ticket sales through integration with Tessitura.

Tech & Development

A technically sophisticated web platform

To expand the capabilities of their website, the development incorporated a long list of technical functionalities including a comprehensive calendar, ticket sales and social media integration.

Through mulitple intergrations, the team inbuilt  a publishing workflow that streamlined event management for the ACMI team, allowing them to ensure that information on the site is always accurate and up to date.