City of MelbourneTechnology, Strategy, Innovation
The City of Melbourne partnered with VERSA, to become the first city council in Australia to create a voice experience. The ‘What’s on Melbourne’ Alexa Skill and Google Action deliver a selection of activities to its locals and visitors. It supports 6 million visitors and thousands of events every day.
- RoleTechnology, Strategy, Innovation
- ChallengeHelp tourists and locals find the best things to do in Melbourne
- SolutionCreate a voice experience which simplifies the website to deliver instant results
Technology & Development
Our approach was to use City of Melbourne’s existing API’s. They deliver key data to users via the website, we simplified the content and API’s to make the experience quick and conversational via voice.
Strategy & Creative
Simplicity is key in all our projects. We designed the skill to be Multimodal. Delivering only key audio and visual information. First curating a list of upcoming events, then displaying a photo and crucial information like date, time and location.
The skill supports requests for in-depth information about an event to create action.
Innovation & Design
By focussing on the free and featured events in the city, the skill shares the most popular and requested information to the user.