Design, Technology, Data

For years, Huggies has been providing families with baby products they trust. Huggies want to future-proof their brand. VERSA helps brands take the next step. We created a voice experience that helps children learn.

  • RoleDesign, Technology, Data
  • ChallengeCan voice help children from (0-24months+) grow?
  • SolutionA voice experience which helps kids grow, and grows with them.

Design & Innovation

Conversational design for children and their parents directed the experience.

VERSA scripted the experience so it would speak to parents, but also engages children.

In collaboration with Kinderling, Australia’s leading child entertainment platform, VERSA created a series of games and learning modules. Each element supports discovery and uses the sounds and songs kids love.

Technology & Development

The Huggies voice experience uses rich media content, supported by smart speakers with screens.

VERSA designed the UI and linked the voice experience to the visual one. To do this we built our own voice tech IP. Reusable on other projects.

AI also maps the content created for the experience to the most appropriate, or popular content for each child’s age. If age hasn’t been provided AI creates a content map for a generic age, balancing engagement with development.

Data & Insights

Through real-time data insights Huggies have access to the types of content kids love. We based our data on what is most popular, by play time. Measuring engagement by session time.

This data forms a cornerstone of extending the experience across many platforms.

This real-time data gives Huggies the ability to inform which content to choose for future digital or voice projects.

VERSA has tailored a really inventive voice-experience delivered through Alexa, The Huggies Skill enables parents to have engaging and meaningful moments with their children – and in a fun, interactive way.

Kate Burleigh, Country Manager, Alexa Skills