Frictionless search-driven commerce, making Hungry Jack’s orderable directly from your Google Search. The burgers aren’t just better, they’re Search-Engine Optimized.
Strategy & Research
Trialling Google's new features
We search for stores on Google to find local deals. Based on this insight our user experience was informed by simplicity, we wanted to connect customers to their local Hungry Jack’s allowing them to make, pay and track an order completely via Google.
We're using Google’s new Ordering API (FOPA) which is in Beta to explore the potentials of managing sales entirely in search. With a trial group of store, FOPA can facilitate ordering and payment process using their Google Account and Gpay, never leaving the Google Search Window.
Technology & Development
Digitising a store for search
In formatting Hungry Jack’s menu into the correct format for FOPA, we learnt many insights and efficacies in how to digitise menu structures. We helped our client integrate FOPA with their pre-existing architecture.
We worked closely with our Partners at Google to find several different Google Cloud Platform frameworks that were utilised including; Pub Sub, Storage and functions in order to create a sound architecture and complete the integration through an automated process that updates as menus are updated by the store.
Test and learn based on use
Our test and learn strategy underpinned this project from discovery to delivery. Over 10% of the Australian population use Google Assistant weekly. Harnessing this insight has led to us to create a phased delivery of the FOPA integration, testing it out on a couple of key location.
This agile strategy is helping us optimise the existing solution before rolling out the search integration at new Hungry Jack’s locations into 2021.