Nova Entertainment
See it in actionNova is one of the leading radio networks in Australia, reaching over 8.4 million listeners per week. Together, VERSA and Nova created the first live radio skill in Australia.
The Challenge
Designed around user insight
Nova entertainment wanted to join the smart speaker revolution. They identified the smart speaker revolution as an opportunity to provide an interactive, connected and personalised experience for their listeners. VERSA created an experience which gives people control to customise their live radio experiences, all around Australia.
By starting with research we found a key audience. 20-34yr old women, who wanted more control, more customisation and to be able to give feedback on the content they listened to. By starting with insights, we could design an experience that supported key user need.
The Solution
Giving live feedback on digital radio
A First-of-its-kind voice experience that provided an easy way for the audience to listen to what they want, when they want by asking. By tapping into the growing ‘smart’ market, we provided an interactive, connected and personalised experience for their listeners.
We designed a voice experience that encourages repeat interactions with live radio broadcast as well as on-demand (catch-up) audio. Users are able to tune in to live broadcast radio or browse through the NOVA's library of top-rated shows. They are able to ask their Alexa smart speaker questions like “Who sings this song?”, “What song is this?” and also allowed listeners to give live feedback on music through the feature “Alexa, tell Nova I like/dislike this song”.
The Result
A new approach to content via voice
The project was delivered using an iterative approach, with the experience designed and built in sprints and tested with users at each stage. Along with improving the listener experience, the Skill also provides Nova with extensive rich data on how their users consume content.
The result was 100,000 users in the first 4 months post launch with Nova maintiaing a retention rate of 37.8%.
Nova leads innovation by joining the smart speaker revolution, with more exciting updates coming soon.
